Our Story
A small lab in Brooklyn.
Norena started in 2021 when our founder, Elena Marchetti, couldn't find a single serum that delivered visible results without a 12-step routine. So she started making her own.
Three years later, we ship six formulas from a small lab in Brooklyn. Every batch is hand-filled. Every ingredient is traceable. Every product is tested for 12+ weeks before it goes into a bottle.
We don't do limited drops or "secret formulas". We don't believe in 12-step routines. We believe in six products that work — backed by science, made by hand.
2021
Founded in Brooklyn
6
Editorially curated formulas
12k+
Bottles shipped last year
4.9
Verified customer rating
Press
In the press
Vogue
"The everyday serum, made right."
The Cut
"Norena's six-formula line is the anti-routine."
Allure
"Small-batch skincare that actually delivers."
Ready to try?
Start with our bestseller. Free shipping over $75. Returns within 30 days.
Shop Even Serum — $93