Pick a colour
Six flavours.
Ridge-cut for
the noise.
How the bag happens
Four steps, one potato.
01
One variety, grown for frying
Lady Rosetta — high solids, low sugar, so it browns evenly instead of going bitter at the edges. Whole crop from three farms, not a commodity blend.
02
Ridge-cut at 2.1mm
Thicker than a standard crisp and cut with a wave, which is what makes the noise and what lets the seasoning stay on.
03
Kettle-cooked in small batches
Sunflower oil, batch-fried rather than continuous. Slower, noisier, and the reason the texture varies bag to bag.
04
Seasoned warm, bagged immediately
Seasoning goes on while the crisp is still hot so it sticks without a coating agent. Nitrogen-flushed and sealed within the minute.
Seasoning
Two of these bags have almost nothing on them.
Ocean Salty is three ingredients
Potato, sunflower oil, sea salt. Nothing to hide behind, which is exactly the test.
Nothing is dyed
The orange on the Cheddar bag is cheddar. There are no colours on the ingredient list because there are none in the bag.
Seasoning under 6%
Every flavour sits between 1% and 6% seasoning by weight. It is printed on each product page.
No palm oil, anywhere
Sunflower only, in every bag, including the seasonings.
No palm oil
Sunflower oil only, seasonings included
Gluten-free
Every flavour, tested per batch
Allergens printed
On every product page, not just the bag
Free over $25
Standard shipping, anywhere domestic
Verified buyers
What people said with their mouth full.
“The Sour Pickle is genuinely divisive and I say that as someone who ate the whole box in a week.”
Dana W.
Sour Pickle
“Ordered the mixed twelve to settle an argument. Chilli Ranch won. It was not close.”
Ravi S.
The Six
“Three ingredients on the Ocean Salty and you can taste every one of them. Rare.”
Ellie M.
Ocean Salty
“Allergens on the product page instead of buried on the bag. Small thing, made me buy.”
Josh T.
Fresh Chive
The bag
Short answers.
Yes, every flavour, tested per batch. They are made in a facility that also handles milk, which is printed on each product page.
Chilli Ranch, and it is genuinely hot rather than decoratively hot. Charred Onion is savoury, not spicy.
The cheddar is aged twelve months before it is dried, so batch size is fixed by how much cheese was started a year ago. We will not substitute powder.
Yes — any twelve bags, any combination. The mixed box is cheaper than twelve singles.
No. Sunflower oil only, and that includes the seasonings, which is where it usually hides.
KRISP
Open bag. Finish bag. Regret nothing.
Six flavours, one potato variety, and the full ingredient list on every page. That is the entire proposition.
Shop all flavours