Pricing

One bill, 0% commission

Every plan is the whole store. What you pay for is how much of the selling the AI does — start with the storefront and switch the operator on when you're ready.

prices exclude tax · GST added on Indian invoices · cancel anytime

Store

Start here

Your full storefront and checkout. No AI conversations.

$12 /mo

billed annually · $144/yr

₹499 · AED 49

Start on Store

Selling online for the first time

  • No AI conversations
  • 100 products · 1 staff seat
  • Premium editable themes
  • Discounts, gift cards & bundles
  • Order tracking + cart recovery
  • Self-serve · async support

Launch

Get online. Let the AI start selling.

$15 /mo

billed annually · $180/yr

₹999 · AED 65

Start on Launch

Solo Instagram / WhatsApp seller

  • 200 WhatsApp AI conversations / mo
  • 300 products · 1 staff seat
  • Everything in Store
  • The 4-level autonomy ladder
  • Human handoff on any thread
  • Email support

Pro

Most popular

Beats the ₹5–7k stack on price and value.

$39 /mo

billed annually · $468/yr

₹2,499 · AED 165

Start on Pro

Seller who's outgrown the DMs

  • 600 WhatsApp AI conversations / mo
  • 2,000 products · 3 staff seats
  • Everything in Launch
  • Custom domain
  • 250 marketing + 500 utility templates
  • Priority support

Scale

Multi-store volume. One order book.

$99 /mo

billed annually · $1,188/yr

₹5,999 · AED 375

Start on Scale

High-volume seller or small brand

  • 1,500 WhatsApp AI conversations / mo
  • Unlimited products · 10 staff seats
  • Up to 3 stores
  • Everything in Pro
  • 1,000 marketing + 2,000 utility templates
  • Dedicated onboarding
Founding 100 · limited

50% off — locked for life

First 100 activated merchants, on Launch, Pro or Scale. Concierge onboarding and free upgrades as Instagram and proactive AI ship. Closes at 100 or 7 Sep 2026.

Claim a spot

Every difference, in one table

The commerce is identical on every plan. The ladder is the AI.

Store$12/moLaunch$15/moPro$39/moScale$99/mo
The store
Storefront, themes and checkout
Discounts, gift cards, bundles
Abandoned-cart capture + recovery
Order timeline and tracking
Commission on your sales0%0%0%0%
Limits
Products1003002,000Unlimited
Staff seats11310
Stores111Up to 3
Custom domain
The AI operator
WhatsApp AI that sells and takes orders
AI conversations / mo2006001,500
4-level autonomy ladder
Human handoff on any thread
Cancels, returns, address changes
Marketing + utility templates250 + 5001,000 + 2,000
Support
OnboardingSelf-serveConciergeConciergeDedicated
SupportAsyncEmailPriorityPriority

In every plan, including Store

  • Hosted storefront on your own catalog
  • Premium themes, fully editable
  • Full checkout: discounts, gift cards, bundles
  • Order fulfillment, timeline & tracking
  • Abandoned-cart capture + recovery link
  • Upsell recommender
  • Multi-tenant isolation on every store
  • 0% commission — you keep the whole sale

The usual stack runs ₹5,000–7,500 a month

A store builder, a WhatsApp tool and a chatbot — two dashboards, nothing talks, and the bot follows rules instead of closing sales. Plinth Pro is ₹2,499 — one system, one order book, and an operator that actually sells.

Coming soon

Plinth AI for WhatsApp — on your existing store

Already on Shopify or WooCommerce? Connect the operator to your catalog — $32/mo, 400 conversations, no re-platforming.

Join the waitlist

The honest fine print

No hidden conditions — this is the whole deal.

Do you take a commission on my sales?

No. 0% on every plan, forever. You only pay your payment gateway's own fee (Razorpay / UPI / Stripe).

What counts as an AI conversation?

One 24-hour chat window where the AI replies at least once. Inbound replies are included; only proactive broadcasts use templates.

What if I go over the limit?

The AI never stops mid-sale — you get an alert at 80% and overflow bills at a small per-conversation rate.

Can I move from Store to an AI plan later?

Yes, at any time — your catalog, orders and customers come with you. Nothing is rebuilt and nothing is lost.

Can I cancel anytime?

Yes. Monthly cancels anytime; annual gives two months free and cancels at renewal. Prices exclude GST (18% on Indian invoices).

How do I actually pay?

For now we set every store up with you over WhatsApp and invoice you directly — self-serve billing is still being built.

Start selling with an AI today

we set every store up with you on WhatsApp · self-serve billing is still being built