Founding 100 — 50% off, locked for life

One place for a store that sells itself

A beautiful store, a real checkout, and a Claude AI that sells and takes orders on WhatsApp — while you sleep.

from$12/mo0% commission₹499 · AED 49

concierge onboarding — we set it up with you, on WhatsApp

Plinth
Search products, orders, customers…
✦ AI Assistant

Home

Good evening, Séva · Monday, 21 July

Customize
Revenue · 30 days
TodayYesterday7 days30 days90 days
₹2,40,120↗ 18.4% vs previous 30 days
To fulfill7
Unpaid2
Paid orders146
Avg order₹1,644
New customers38

Today’s focus

3 items
Fulfill 7 open ordersCreate labels and clear today’s shipping queue.
Collect ₹7,800 from 2 unpaid ordersSend invoices or capture authorized payments.
Win back 4 VIP customersAsk Plinth to build the segment and draft the campaign.

Analytics overview

Last 30 days vs. the previous 30 days.

View report →
Revenue 18.4%
₹2,40,120
Orders 12.1%
146
Avg order value 2.4%
₹1,644
This period Previous period
60

Launch readiness

Live checks from your store’s real data.

3 of 5
  • First product addedDone
  • Theme customizedDone
  • Payments configuredDone
  • Shipping zones livePending
  • Domain connectedPending

Recent activity

View all →
  • Order #1042 · Priya Sharma

    ₹9,500 · Paid · Today

  • Order #1041 · Arjun Mehta

    ₹3,600 · Awaiting payment · Today

  • Order #1040 · Meera Pillai

    ₹4,200 · Paid · Yesterday

  • Kabir Anand joined

    New customer

  • Nisha Rao joined

    VIP customer

Sixteen storefront themes. Every one a real, working store.

SÉVAAURÉMÖRKKERNELVENORALUSTRÕSÉVAAURÉMÖRKKERNELVENORALUSTRÕ
Selling online today

Your shop lives in your inbox. So do you.

You are the storefront, the cashier, the courier desk and the support line — from the first “price?” to the last “where is my order?”. Most tools just hand you one more inbox.

Without Plinth

200 unread. Still typing.

“price?”

11:48 pm · for the 63rd time today

200 unread

the DMs are the shop floor

orders in a notebook

one wrong page from chaos

3 apps, 2 dashboards

and none of them talk

With Plinth

The AI replied. You slept.

The context graph

The AI already knows your store

Catalog, customers, orders, chats and campaigns live in one model-readable graph — so the AI never invents a price, and never loses a thread.

Customer asks · 23:41

“do you have the merino crew in medium?”

✓ In stock — ₹5,900 in the sale. Want it in Medium?

AI

Plinth AI

idle

Chat

WhatsApp · Priya

“merino crew in medium?”

autonomy: routine

Customer

Priya Sharma

3 orders · ₹21,400 LTV

prefers COD · size M

Campaign

Diwali drop

12 sent · 4 recovered

Product

Merino Crew

sale ₹5,900 · was ₹7,200

bestseller

Inventory

Live stock

M · 14 in stock

restock in 6 days

Order

#1042

₹9,500 · paid via UPI

every answer is read from your real catalog, stock and orders — the AI cannot promise a size you don't have or a price you didn't set

The operator

She asked at 11:41 pm. You were asleep.

The AI answered in seconds, added the tote, took payment on a secure link and filed the order — against your real stock, your real prices, under your rules.

the customer · awake · 23:41

WhatsApp — Séva

AI · routine
Priya · 23:41do you have the merino crew in medium?
Plinth AIIn stock — ₹5,900 in the sale. Want it in Medium?
Priya · 23:42yes, and add the tote
Plinth AICart is ₹9,500 — free shipping unlocked. Pay securely: plinth.to/pay/1042
Priya · 23:44paid ✓

order #1042 · paid via UPI · card & address never entered the chat

you · asleep · 23:41

Orders — while you slept

23:41 – 06:10
#1042

Priya Sharma

Merino Crew · M

₹9,500Paid
#1041

Arjun Mehta

Canvas Tote

₹3,600Packing
#1040

Meera Pillai

Linen Shirt

₹4,200Shipped

all three closed by the AI, in chat

Answers in seconds

Every “price?”, “cod?”, “size?” — at any hour.

Recommends and upsells

The right product from live stock, plus the add-on.

Takes payment safely

A secure link — card and address never enter the chat.

Handles what comes after

Address changes, cancels, returns, tracking.

See it close a sale

The AI can only sell what you actually stock, at the price you actually set.

01

It is a real store, not a chatbot

Discounts, gift cards, bundles, abandoned-cart recovery, inventory with reorder points — all shipped, all real. This is the software, rebuilt here so you can look at it before you talk to anyone.

the panels below are the actual admin — same components, same columns, same status labels

Codes and automatic discounts, created and redeemed for real at checkout.

Plinth
Search products, orders, customers…
✦ AI Assistant

Discounts

Codes, automatic discounts, and promotions across your store.

ExportCreate discount
Total discounts18all-time created
Active6running right now
Scheduled2starting in the future
Total uses893across all discounts
All18Active6Scheduled2Expired
CodeTypeMethodStatusUsedEnds
DIWALI25PercentageCodeActive18412 Nov
FREESHIPFree shippingAutomaticActive612No end date
WELCOME10PercentageCodeScheduled01 Dec
BULK3FOR2Buy X get YAutomaticExpired9730 Sep
02

You decide how much it does

Four levels, switched per store. Start with the AI asking permission for every message; move it up as you learn to trust it. Drop back any time.

ask · suggest · routine · autonomous — the real setting in the WhatsApp runtime

Sends the ordinary, escalates the rest

Sizes, prices, stock, tracking, address changes — answered and sent automatically. Anything unusual is handed to you instead. This is the default on WhatsApp.

Activity log

Every action the AI took, and the store data it was validated against.

Autonomy · routine
TimeCustomerActionChecked againstResult
23:41Priya SharmaAnswer stock questioncatalog · inventorySent
23:42Priya SharmaAdd to cart · Merino Crew Minventory · pricingSent
23:43Priya SharmaIssue checkout linkcart totalSent
23:58Kabir AnandRefund request · ₹4,200order historyEscalated to you

the refund was escalated, not paid — the AI never moves money

It cannot invent a product, a price or an order

The model proposes typed actions; the runtime validates each one against your real catalog, your real stock and your real prices before anything is sent. An answer it can't ground, it doesn't give.

It never moves money

Payment happens on a secure checkout link. Card details and delivery address never enter the chat, and the AI never has access to either.

Cancels and returns are checked against real orders

A change-of-address, a cancellation or a return is verified against that specific customer's order history before the AI acts on it.

A human is always one tap away

You can take over any thread mid-conversation. The AI stops, hands you the full context, and stays quiet until you hand it back.

0%

commission — you keep the whole of every sale

0

a month is all it takes to be selling

0/7

the AI answers while you sleep

0

premium storefronts, every one a working store

Why Plinth

One operator beats a stack of tools

What a serious seller in India, Southeast Asia or the Gulf assembles today — against one system that already talks to itself.

Store builder

₹1,700–6,600 / mo

WhatsApp tool

₹1,500–3,200 / mo

Chatbot add-on

~₹2,500 / mo

three bills, three logins,
one seller in the middle

Plinth

one system

The usual stack

store + chat + bot

Monthly cost

₹2,499 — everything in one

₹5,000–7,500 across three tools

Commission on sales

0%, on every plan, forever

Up to 2% unless you use their payments

Sells on WhatsApp

A Claude AI that closes the order

A rule-based bot, sold as an add-on

Dashboards to run

One

Two or more, kept in sync by hand

Order book

One — web and chat write to it

Separate, reconciled by hand

Getting live

Concierge onboarding, done with you

Do it yourself, or hire an agency

Stack pricing reflects common India plans for a store builder plus a WhatsApp tool; platform fees vary by payment provider.

03

One bill, 0% commission

Every plan is the whole store — the commerce is never the thing we gate. What you pay for is how much of the selling the AI does.

start with the store · switch on the AI that sells it when you're ready

✦ Start here

Store

$12/mo billed yearly

₹499 · AED 49  ·  $15 billed monthly

Your full storefront and checkout — everything except the AI.

  • Hosted storefront on your own catalog
  • Every theme in the library, fully editable
  • Real checkout — UPI, cards, COD
  • Discounts and automatic promotions
  • Gift cards, issued and redeemed
  • Bundles sold at one price
  • Abandoned-cart capture + recovery link
  • Upsell recommender
  • Order timeline and tracking
  • 0% commission, forever

1 store · 100 products · 1 staff · self-serve, async support
no AI conversations — the WhatsApp operator is not included

Now switch on the AI that sells it.

the next $3 a month buys an operator that answers, carts and closes — at 3am

Launch

$15 /mo

billed yearly · $19 billed monthly

₹999 · AED 65

The AI starts selling for you.

  • Everything in Store
  • The WhatsApp AI operator
  • Answers, recommends, builds the cart
  • Takes payment on a secure link
  • The 4-level autonomy ladder
  • Human handoff on any thread
Start on Launch

Pro

Most sellers

$39 /mo

billed yearly · $49 billed monthly

₹2,499 · AED 165

Beats the ₹5,000–7,500 three-tool stack, on one bill.

  • Everything in Launch
  • Higher AI conversation allowance
  • Cancels, returns and address changes
  • Reads customer photos in the thread
  • Remembers each customer between chats
Start on Pro

Scale

$99 /mo

billed yearly · $119 billed monthly

₹5,999 · AED 375

Higher volume, more stores, still one order book.

  • Everything in Pro
  • Top AI conversation allowance
  • Multi-store, one order book
  • Priority routing on the best models
  • Priority support
Start on Scale

Founding 100 — 50% off, locked for life. Applies to Launch, Pro and Scale — which puts a founding Launch, the whole AI operator included, at or below the price of Store.

we set every store up with you on WhatsApp — self-serve billing is still being built

plinth®

Start selling with an AI today

founding 100 · concierge onboarding · cancel anytime